تصویر ذهنی گردشگران داخلی از فضاهای شهری اصفهان با رویکرد نظریة زمینه‏ ای

نوع مقاله : علمی - پژوهشی

نویسندگان

1 دانشجوی دکتری طراحی شهری، دانشکدۀ معماری و شهرسازی، دانشگاه شهید بهشتی

2 دانشیار دانشکدة معماری و شهرسازی، دانشگاه شهید بهشتی

چکیده

تصویر ذهنی گردشگران از مقصد یکی از مهم‌ترین مفاهیم مؤثر در شناخت ادراک و رفتار آنان است. این مطالعه با هدف فهم تصویر ذهنی گردشگران داخلی از فضاهای شهری اصفهان و طراحی مدل برای آن و به صورت کیفی و با رویکرد نظریة زمینه‏ای انجام شد. روش اصلی جمع‌آوری داده‏ها، مصاحبة نیمه‏ ساختاریافته با 30 نفر شامل 24 گردشگر داخلی بازدیدکننده از فضاهای شهری اصفهان و 6 راهنمای گردشگری بود. داده‌ها بر اساس رویکرد کربین و استراوس تجزیه‌وتحلیل شدند. تحلیل داده‌ها منجر به ظهور 5 مقوله شامل جست‌وجوی معنی، بعد محسوس‌ـ مصنوع، جامعة میزبان، کشف فضا، و عوامل زمینه‏ای شد. یک مدل مفهومی نیز برای توضیح روابط میان مقولات طراحی شد. نتایج این مطالعه می‌تواند به طراحان شهری و متخصصان گردشگری در فهم ادراکات و نیازهای بازدیدکنندگان از فضاهای شهری کمک کند.

کلیدواژه‌ها

عنوان مقاله [English]

Exploring Iranian Tourists’ Image of Isfahan using Grounded Theory

نویسندگان [English]

  • Amir Tayyebi 1
  • Kamran Zekavat 2
1 Ph.D. candidate, Faculty of Architecture and Urban Planning, Shahid Beheshti University
2 Associate Professor, Faculty of Architecture and Urban Planning, Shahid Beheshti University
چکیده [English]

‘Tourist destination image’ is among the most significant concepts in knowing the perceptions and behaviors of visitors. The objective of this study is to explore the Iranian tourists’ image of Isfahan’s urban spaces by way of a conceptual model. The study follows a qualitative approach using grounded theory. Semi-structured interviews were carried out with 30 Iranian visitors of Isfahan, 24 of which were tourists and six of which were tourist guides. The data were analyzed using Corbin and Strauss’s approach. Data analysis revealed five categories including search for meaning, sensory-physical dimension, hosting community, discovery of space, and contextual factors. A conceptual model was then developed to explain the inter-relationships of these categories. The results of this study can help urban designers and tourism experts to understand the needs and perceptions of visitors of urban spaces.

کلیدواژه‌ها [English]

  • tourist destination image
  • urban space
  • grounded theory
  • conceptual model
  • Isfahan

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  • تاریخ دریافت: 20 خرداد 1397
  • تاریخ بازنگری: 08 بهمن 1399
  • تاریخ پذیرش: 11 دی 1399

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