1
Assistant Professor, Faculty of Art and Architecture, Shiraz University
2
Professor, Faculty of Architecture and Urban Planning, Shahid Beheshti University
Abstract
Recent design research implies that the design process includes two key intellectual sub-processes: ideation, i.e. finding or generating ideas based on an investigation of the design problem and idea processing which includes evaluation and selection of an optimal idea as the solution. This paper attempts to examine the relationship between these two intellectual processes drawing on recent findings in cognitive psychology. It is concluded that both processes include ‘analyses’. Yet the differences is that in ideation, the analysis focuses on the problem, while in idea processing its emphasis is on the solution. Analysis is also employed for a constant review of the design process, per se.
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