Shahid Beheshti University Soffeh 1683-870X 23 3 2013 11 22 Ideation versus Idea Processing in Architectural Design Thinking Ideation versus Idea Processing in Architectural Design Thinking 19 26 100209 FA Hamid Reza Sharif Assistant Professor, Faculty of Art and Architecture, Shiraz University 0000-0002-9248-3569 Hamid Nadimi Professor, Faculty of Architecture and Urban Planning, Shahid Beheshti University 0000-0001-7053-4022 Journal Article 2015 09 14 Recent design research implies that the design process includes two key intellectual sub-processes: ideation, i.e. finding or generating ideas based on an investigation of the design problem and idea processing which includes evaluation and selection of an optimal idea as the solution. This paper attempts to examine the relationship between these two intellectual processes drawing on recent findings in cognitive psychology. It is concluded that both processes include ‘analyses’. Yet the differences is that in ideation, the analysis focuses on the problem, while in idea processing its emphasis is on the solution. Analysis is also employed for a constant review of the design process, per se. Recent design research implies that the design process includes two key intellectual sub-processes: ideation, i.e. finding or generating ideas based on an investigation of the design problem and idea processing which includes evaluation and selection of an optimal idea as the solution. This paper attempts to examine the relationship between these two intellectual processes drawing on recent findings in cognitive psychology. It is concluded that both processes include ‘analyses’. Yet the differences is that in ideation, the analysis focuses on the problem, while in idea processing its emphasis is on the solution. Analysis is also employed for a constant review of the design process, per se. https://soffeh.sbu.ac.ir/article_100209_a2c69b11f073b29ec8efc6b27af590c9.pdf